by Laura B. Poindexter | Daft!, Marketing Thoughts
I had the opportunity today to listen in on a proposal for phone and internet service for one of my small business clients. What amazed me was how the salesperson did not listen to my client. They were offering phone and internet service with a bunch of bells and...
by Laura B. Poindexter | Daft!, Marketing Thoughts
I saw this van driving down the road today. You may not be able to see the tag line on the back of the van, but it says “Life Just Got Easier”. Whew, I feel better. Although I’m not sure how life got easier or what Mac Gray does. A little research...
by Laura B. Poindexter | Brilliant!, Daft!, Marketing Thoughts
I can’t stress enough how important a good domain name is for a company, especially a small business. Competition out there is tough enough. Don’t make it even harder for your customers to find you by having a less than memorable domain name. At this point...
by Laura B. Poindexter | Business Resources, Daft!, Marketing Thoughts
Why is there no spot on LinkedIn for my maiden name? I am not sure how my collegiate friends are supposed to find me. I am guessing that it was designed by a man who wouldn’t even think about this. After this post, I found this issue discussed on another blog....
by Laura B. Poindexter | Daft!
I saw this van on the road today. If I hadn’t taken this picture, I would not have remembered the domain name. What struck me was the name makes no sense to the average motorist who may see this van on the road. In doing a little research, I learned that Wiygul...
by Laura B. Poindexter | Daft!, Marketing Thoughts
I heard a radio ad today for the National Day of Prayer. What struck me about the ad was the domain name they referenced – ndptf.org. Now, this stands for the National Day of Prayer Task Force, but I only learned that after going to the site. After a bit of...
