I heard a radio ad today for the National Day of Prayer. What struck me about the ad was the domain name they referenced – ndptf.org. Now, this stands for the National Day of Prayer Task Force, but I only learned that after going to the site. After a bit of research, I learned that they own nationaldayofprayer.com and it links to their main site. My question is simple, why would you put the ndptf.org domain in your radio ad when nationaldayofprayer.com makes so much more sense (and you own it)?

I recently sent a survey to the ladies who attend my monthly networking luncheon and asked them what they think we should use as a domain name. I left a space for the respondents to enter their own ideas along with giving a few options. The name of the event is the Great Falls Women’s Business Luncheon. Over half of the respondents chose the domain gfwbl.com, however, a few of my wiser attendees entered in greatfallsbusinesswomen.com which is the name I ultimately chose. Internally, I do refer to the luncheon as the GFWBL, but to business women trying to find our luncheon, greatfallsbusinesswomen.com is not only a clearer domain, but it includes keywords.

What aspect of your marketing only makes sense to you and your employees? Should you change it?

About the Author: Laura B. Poindexter (88 Posts)

Laura B. Poindexter is a renowned thought leader, guiding clients through the changing electronic marketing and social media environment. Her public seminars have helped thousands of business owners learn and employ affordable marketing solutions. Since 2000, her company, Queenb Creative (formerly laura b creative), has managed clients’ online presence, maximized their social media and electronic marketing to positively impact their bottom line and enhance audience engagement.