I had the opportunity today to listen in on a proposal for phone and internet service for one of my small business clients. What amazed me was how the salesperson did not listen to my client. They were offering phone and internet service with a bunch of bells and whistles that did not interest my client – for the same price. In fact, in the end, a switch would have cost my client more because of the costs involved in moving their web site and reconfiguring their email accounts.

Are you listening to what your clients want?

About the Author: Laura B. Poindexter (94 Posts)

Laura B. Poindexter is a renowned thought leader, guiding clients through the changing electronic marketing and social media environment. Her public seminars have helped thousands of business owners learn and employ affordable marketing solutions. Since 2000, her company, Queenb Creative (formerly laura b creative), has managed clients’ online presence, maximized their social media and electronic marketing to positively impact their bottom line and enhance audience engagement.