by Laura B. Poindexter | Brilliant!, Marketing Thoughts
Social media is all the rage in the marketing world, especially the small business marketing world. I know this because it is what I do and what I hold seminars on. And I talk to business owners everyday who say “oh, I already have a Facebook pageâ€. As if that...
by Laura B. Poindexter | Brilliant!, Marketing Thoughts
Through the magic of a friend’s Facebook status update, I was introduced to woot.wine today which naturally led me to their main site – woot!. This is a great business model for the internet – the deal of the day. Woot! offers one deal per day, usually an...
by Laura B. Poindexter | Brilliant!, Marketing Thoughts
I was visiting my County web site today and visited the Frequently Asked Questions (FAQ) page and saw a link at the bottom of the page to Seldom Asked Questions followed by a link to Never Asked Questions (NAQ). What a clever way to include info that might otherwise...
by Laura B. Poindexter | Brilliant!, Marketing Thoughts
This bag belongs to my friend Barbara. Isn’t it great? Barbara sells Cookie Lee jewelry. It’s great stuff. What I really love about Barbara’s bag is that wherever she goes, she is marketing to everyone who sees her without saying a word. You can see...
by Laura B. Poindexter | Brilliant!, Daft!, Marketing Thoughts
I can’t stress enough how important a good domain name is for a company, especially a small business. Competition out there is tough enough. Don’t make it even harder for your customers to find you by having a less than memorable domain name. At this point...
by Laura B. Poindexter | Brilliant!, Marketing Thoughts
I love a good cross promotion. I saw this sign at 7-Eleven today. I can imagine all the cubicles across the country with opposing red and blue cups. In fact, I see myself frequenting my local 7-Eleven in the next four weeks because it’s a fun, slightly subtle...
