Rethinking Social Media

Social media is all the rage in the marketing world, especially the small business marketing world. I know this because it is what I do and what I hold seminars on. And I talk to business owners everyday who say “oh, I already have a Facebook page”. As if that were...

Social Media Opens Up Whole New World

Through the magic of a friend’s Facebook status update, I was introduced to woot.wine today which naturally led me to their main site – woot!. This is a great business model for the internet – the deal of the day. Woot! offers one deal per day, usually an electronics...

Never Asked Questions

I was visiting my County web site today and visited the Frequently Asked Questions (FAQ) page and saw a link at the bottom of the page to Seldom Asked Questions followed by a link to Never Asked Questions (NAQ). What a clever way to include info that might otherwise...
Marketing Without Saying a Word

Marketing Without Saying a Word

This bag belongs to my friend Barbara. Isn’t it great? Barbara sells Cookie Lee jewelry. It’s great stuff. What I really love about Barbara’s bag is that wherever she goes, she is marketing to everyone who sees her without saying a word. You can see...

Secure Your Domain Name

I can’t stress enough how important a good domain name is for a company, especially a small business. Competition out there is tough enough. Don’t make it even harder for your customers to find you by having a less than memorable domain name. At this point...