Archive | Business Resources

11 March 2016 ~ 1 Comment

Create a Facebook Your Business Video in 5 minutes or Less

Laura's Facebook My Business Video

[UPDATE] Unfortunately this feature is no longer available within Facebook. Here’s what they say: The opportunity to create Your Business Story has now ended. Thank you to all the businesses that participated. I am most disappointed that my videos also all disappeared. Have you created your Facebook Your Business Story video yet? This new feature was just […]

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29 September 2014 ~ 0 Comments

Social Media Editorial Calendar Templates

Facebook Editorial Calendar Template

Thank you so much for reading through this short series on my 3Cs of social media marketing – Customer, Content, and Capabilities. We have reached the last C – Capabilities. In short, what can you do? An effective strategy on paper won’t help if you can’t put it into action in your business. Read on […]

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22 September 2014 ~ 0 Comments

Ideal Customer Profile

Ideal Customer Profile Search

I have come up with a simple 3-step process to develop online marketing strategies for my clients. I call it my 3 Cs of Social Media: Customer, Content, Capabilities. If you’ve been subscribed for a while or have seen me speak before, you’ve probably heard that. I want to dive a little deeper into each […]

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16 June 2010 ~ 2 Comments

Foursquare: A no-brainer for local merchants

foursquare logo

The media hype, warranted or not, over social media sites can be overwhelming especially for small businesses. Where to start? How to keep up? It seems like it could take up all your spare time and it can. This is why I recommend a well thought out strategy for small businesses that includes social media […]

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