by Laura B. Poindexter | Podcast
Today we are going to talk about how to retire a social media platform. Let’s say you have a profile that you no longer use. I think a really good example is the social media platform formerly known as Twitter. If you’re not using it anymore, should you...
by Laura B. Poindexter | Podcast
There are so many social media platforms available for businesses and it’s often hard to decide which platforms you should use. You are hearing advice from all over that you HAVE to be on this platform or that. With my clients, I utilize my 3 Cs of Social Media to...
by Laura B. Poindexter | Podcast
Why You Need a Re-engagement Campaign Today we are going to talk about the re-engagement campaign. The purpose is to get email subscribers who have not been opening your emails to open them and engage with them. The ultimate goal will be to remove your inactive...
by Laura B. Poindexter | Podcast
 Why Text to Opt-In? Today we are going to talk about capturing offline contacts into your online funnel by using text to opt-in, which is one of my favorite marketing tools. Who needs this? Everyone. If you are struggling to keep up with the prospects you meet in...
by Laura B. Poindexter | Podcast
Today we are going to talk about my Creative Content Cake. This is the analogy I use to describe how to build the content assets for your social media strategy. Imagine a 3-layer chocolate cake. The first layer, the base layer is the most important layer of your...
