Why You Need a Re-engagement Campaign Today we are going to talk about the re-engagement campaign. The purpose is to get email subscribers who have not been opening your emails to open them and engage with them. The ultimate goal will be to remove your inactive...
 Why Text to Opt-In? Today we are going to talk about capturing offline contacts into your online funnel by using text to opt-in, which is one of my favorite marketing tools. Who needs this? Everyone. If you are struggling to keep up with the prospects you meet in...
Client: Friday Night Live! is an award-winning free outdoor concert series that is one of the signature attractions of the Town of Herndon, Virginia and has grown to become the most successful and longest-running free outdoor concert series in the Washington, DC area....
Client: The Fairfax County Brewfest began in 2016 to promote the brewing industry in Fairfax County, Virginia. It is normally a one-day event with live music and approximately 1500 attendees at Mustang Sally Brewing Company in Chantilly, Virginia. Problem: Much like...
Client: 2020 was the 62nd annual Herndon Woman’s Club Fashion Show. This is normally a Saturday luncheon at in a hotel ballroom and includes a silent auction, raffle prizes, and, of course, an actual runway fashion show. Problem: Even though this event was scheduled...
I am a marketer who works with businesses and events boosting online engagement. I have a specialty in event marketing and over time it has also led to experience in the production of live events especially community events with live music such as food festivals, beer...
Today we are going to talk about my Creative Content Cake. This is the analogy I use to describe how to build the content assets for your social media strategy. Imagine a 3-layer chocolate cake. The first layer, the base layer is the most important layer of your...

 Here is an edited transcript of the episode above. Please forgive the run-on sentences. My biggest tip for people who are not getting results in Facebook advertising I was asked yesterday in a Facebook group with other marketing professionals, what is my number...