Client: Friday Night Live! is an award-winning free outdoor concert series that is one of the signature attractions of the Town of Herndon, Virginia and has grown to become the most successful and longest-running free outdoor concert series in the Washington, DC area....
Client: The Fairfax County Brewfest began in 2016 to promote the brewing industry in Fairfax County, Virginia. It is normally a one-day event with live music and approximately 1500 attendees at Mustang Sally Brewing Company in Chantilly, Virginia. Problem: Much like...
Client: 2020 was the 62nd annual Herndon Woman’s Club Fashion Show. This is normally a Saturday luncheon at in a hotel ballroom and includes a silent auction, raffle prizes, and, of course, an actual runway fashion show. Problem: Even though this event was scheduled...
I am a marketer who works with businesses and events boosting online engagement. I have a specialty in event marketing and over time it has also led to experience in the production of live events especially community events with live music such as food festivals, beer...
Today we are going to talk about my Creative Content Cake. This is the analogy I use to describe how to build the content assets for your social media strategy. Imagine a 3-layer chocolate cake. The first layer, the base layer is the most important layer of your...
Here is an edited transcript of the episode above. Please forgive the run-on sentences. My biggest tip for people who are not getting results in Facebook advertising I was asked yesterday in a Facebook group with other marketing professionals, what is my number one...
4 Tips to Help You Keep Your Marketing Going It’s summertime. Time for rest and relaxation which is often hard when you are a business owner but it really is necessary. I've been in business since 2000 and just did something I've never done before. I was out of...
Super Bowl may be the one time in American TV viewing throughout the year when the public looks forward to the advertisements. Super Bowl ads have fast become part of the Super Bowl Sunday experience as much as the game, the snacks, and the halftime show. In fact, in...