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Episode 103: Creative Content Cake

Episode 103: Creative Content Cake

Today we are going to talk about my Creative Content Cake. This is the analogy I use to describe how to build the content assets for your social media strategy. Imagine a 3-layer chocolate cake. The first layer, the base layer is the most important layer of your...

Episode 101: Biggest Mistakes in Facebook Ads

Episode 101: Biggest Mistakes in Facebook Ads

 Here is an edited transcript of the episode above. Please forgive the run-on sentences. My biggest tip for people who are not getting results in Facebook advertising I was asked yesterday in a Facebook group with other marketing professionals, what is my number one...

Why You Should Take A Vacation From Your Business

Why You Should Take A Vacation From Your Business

4 Tips to Help You Keep Your Marketing Going   It’s summertime. Time for rest and relaxation which is often hard when you are a business owner but it really is necessary. I've been in business since 2000 and just did something I've never done before. I was out of...

Year End List Growth in Constant Contact

Year End List Growth in Constant Contact

If you are a Constant Contact user, be sure to grab this quick report before year end. Constant Contact tracks your list growth and gives you the following options under Contacts > Reports: last 30 days last 60 days last 90 days month to date year to date This is...

How to Boost Facebook Posts the Right Way

How to Boost Facebook Posts the Right Way

A few years ago, I wrote one of my most popular articles: Please Do NOT Boost That Facebook Post. I’ve since had a change of heart because Facebook has changed the options available for boosting posts. I still believe most businesses are not boosting Facebook posts...

Why I Love Constant Contact

Why I Love Constant Contact

I have found Constant Contact is the right fit for 90% of the thousands of small business owners and nonprofit marketers I speak to each year. And email marketing is the number one digital marketing strategy you should be implementing in your business. In case you are...