Here is an edited transcript of the episode above. Please forgive the run-on sentences. My biggest tip for people who are not getting results in Facebook advertising I was asked yesterday in a Facebook group with other marketing professionals, what is my number one...
4 Tips to Help You Keep Your Marketing Going It’s summertime. Time for rest and relaxation which is often hard when you are a business owner but it really is necessary. I've been in business since 2000 and just did something I've never done before. I was out of...
Super Bowl may be the one time in American TV viewing throughout the year when the public looks forward to the advertisements. Super Bowl ads have fast become part of the Super Bowl Sunday experience as much as the game, the snacks, and the halftime show. In fact, in...
If you are a Constant Contact user, be sure to grab this quick report before year end. Constant Contact tracks your list growth and gives you the following options under Contacts > Reports: last 30 days last 60 days last 90 days month to date year to date This is...
A few years ago, I wrote one of my most popular articles: Please Do NOT Boost That Facebook Post. I’ve since had a change of heart because Facebook has changed the options available for boosting posts. I still believe most businesses are not boosting Facebook posts...
I have found Constant Contact is the right fit for 90% of the thousands of small business owners and nonprofit marketers I speak to each year. And email marketing is the number one digital marketing strategy you should be implementing in your business. In case you are...
You are on social media. You are posting updates. You may have even built a respectable following but you are getting no engagement or growth in your profiles. And, more importantly, you are not seeing increased sales from your efforts. What’s the problem? I see the...
5 Tips to Decide There are so many social media platforms available for businesses and it’s often hard to decide which platforms you should use. You are hearing advice from all over that you HAVE to be on this platform or that. With my clients, I utilize my 3 Cs of...
Do you want to know what your audience wants? You should ask them. But, you may have reservations about conducting a survey even if it’s just a few questions. Over the past year, I have gained incredible insight into my audience by using a simple technique I call the...