by Laura B. Poindexter | Apr 12, 2021 | Podcast
Why You Need a Re-engagement Campaign Today we are going to talk about the re-engagement campaign. The purpose is to get email subscribers who have not been opening your emails to open them and engage with them. The ultimate goal will be to remove your inactive...
by Laura B. Poindexter | Mar 23, 2021 | Podcast
 Why Text to Opt-In? Today we are going to talk about capturing offline contacts into your online funnel by using text to opt-in, which is one of my favorite marketing tools. Who needs this? Everyone. If you are struggling to keep up with the prospects you meet in...
by Laura B. Poindexter | Dec 29, 2020 | Case Studies
Client: Friday Night Live! is an award-winning free outdoor concert series that is one of the signature attractions of the Town of Herndon, Virginia and has grown to become the most successful and longest-running free outdoor concert series in the Washington, DC area....
by Laura B. Poindexter | Dec 29, 2020 | Case Studies
Client: The Fairfax County Brewfest began in 2016 to promote the brewing industry in Fairfax County, Virginia. It is normally a one-day event with live music and approximately 1500 attendees at Mustang Sally Brewing Company in Chantilly, Virginia. Problem: Much like...
by Laura B. Poindexter | Dec 29, 2020 | Case Studies
Client: 2020 was the 62nd annual Herndon Woman’s Club Fashion Show. This is normally a Saturday luncheon at in a hotel ballroom and includes a silent auction, raffle prizes, and, of course, an actual runway fashion show. Problem: Even though this event was scheduled...
