I was visiting my County web site today and visited the Frequently Asked Questions (FAQ) page and saw a link at the bottom of the page to Seldom Asked Questions followed by a link to Never Asked Questions (NAQ). What a clever way to include info that might otherwise not have a home on the web site or that might make the FAQs really long. However, this is info they wanted to include and I bet it gets a lot of traffic. Here is the first entry from the NAQ section:

Nobody asked us, but we thought you might like to know:

How is “Loudoun” pronounced?

It’s pronounced like the word “louden.”

What can you do to make your web site a little less serious while still providing the appropriate information to your audience?

About the Author: Laura B. Poindexter (94 Posts)

Laura B. Poindexter is a renowned thought leader, guiding clients through the changing electronic marketing and social media environment. Her public seminars have helped thousands of business owners learn and employ affordable marketing solutions. Since 2000, her company, Queenb Creative (formerly laura b creative), has managed clients’ online presence, maximized their social media and electronic marketing to positively impact their bottom line and enhance audience engagement.