I love a good cross promotion. I saw this sign at 7-Eleven today. I can imagine all the cubicles across the country with opposing red and blue cups. In fact, I see myself frequenting my local 7-Eleven in the next four weeks because it’s a fun, slightly subtle way to support your candidate. At this time in the election season, what a great way to make 7-Eleven coffee exciting with the tie-in to the election and the CNN show.

Who can you partner with to cross-promote and give you a new way to position your product or service?