I love a good cross promotion. I saw this sign at 7-Eleven today. I can imagine all the cubicles across the country with opposing red and blue cups. In fact, I see myself frequenting my local 7-Eleven in the next four weeks because it’s a fun, slightly subtle way to support your candidate. At this time in the election season, what a great way to make 7-Eleven coffee exciting with the tie-in to the election and the CNN show.

Who can you partner with to cross-promote and give you a new way to position your product or service?

About the Author: Laura B. Poindexter (94 Posts)

Laura B. Poindexter is a renowned thought leader, guiding clients through the changing electronic marketing and social media environment. Her public seminars have helped thousands of business owners learn and employ affordable marketing solutions. Since 2000, her company, Queenb Creative (formerly laura b creative), has managed clients’ online presence, maximized their social media and electronic marketing to positively impact their bottom line and enhance audience engagement.