by Laura B. Poindexter | Daft!, Marketing Thoughts
I had the opportunity today to listen in on a proposal for phone and internet service for one of my small business clients. What amazed me was how the salesperson did not listen to my client. They were offering phone and internet service with a bunch of bells and...
by Laura B. Poindexter | Brilliant!, Marketing Thoughts
Through the magic of a friend’s Facebook status update, I was introduced to woot.wine today which naturally led me to their main site – woot!. This is a great business model for the internet – the deal of the day. Woot! offers one deal per day, usually an...
by Laura B. Poindexter | Brilliant!, Marketing Thoughts
I was visiting my County web site today and visited the Frequently Asked Questions (FAQ) page and saw a link at the bottom of the page to Seldom Asked Questions followed by a link to Never Asked Questions (NAQ). What a clever way to include info that might otherwise...
by Laura B. Poindexter | Daft!, Marketing Thoughts
I saw this van driving down the road today. You may not be able to see the tag line on the back of the van, but it says “Life Just Got Easier”. Whew, I feel better. Although I’m not sure how life got easier or what Mac Gray does. A little research...
by Laura B. Poindexter | Marketing Thoughts
I find polls interesting, but I find them more interesting when I can get more data than just the answer to the basic question. Mazda is sponsoring this poll on LinkedIn: What would you most like to accomplish with the push of a button? – Delete all junk mail...
