I find polls interesting, but I find them more interesting when I can get more data than just the answer to the basic question. Mazda is sponsoring this poll on LinkedIn:
What would you most like to accomplish with the push of a button?
– Delete all junk mail from my Inbox (28%)
– Get an update from my team (14%)
– Start my car (8%)
– Cook dinner (49%)
Because LinkedIn knows who I am and the other respondents, they can also offer the answers by the following segments: Seniority at company, Company size, job function, gender, and age.
Obviously for Mazda, they are interested in the â€œStart my carâ€ answer as they are promoting their push button start technology. Even in the segmentation provided by LinkedIn, the Start my car answer did not get more than 10% of the vote. The other interesting note is across all segmentation, â€œcook dinnerâ€ got greater than 40% of the vote.
That says two things:
1) to Mazda, stop spending money promoting the push button start. Itâ€™s nice, but unless you can find a way to make us dinner at the push of a button, you need to find another unique selling proposition.
2) 91% of the respondents (and presumably LinkedIn users) are 35-54.
What is your customer polling telling you?