I find polls interesting, but I find them more interesting when I can get more data than just the answer to the basic question. Mazda is sponsoring this poll on LinkedIn:

What would you most like to accomplish with the push of a button?

Delete all junk mail from my Inbox (28%)

Get an update from my team (14%)

Start my car (8%)

Cook dinner (49%)

Because LinkedIn knows who I am and the other respondents, they can also offer the answers by the following segments: Seniority at company, Company size, job function, gender, and age.

Obviously for Mazda, they are interested in the “Start my car” answer as they are promoting their push button start technology. Even in the segmentation provided by LinkedIn, the Start my car answer did not get more than 10% of the vote. The other interesting note is across all segmentation, “cook dinner” got greater than 40% of the vote.

That says two things:

1) to Mazda, stop spending money promoting the push button start. It’s nice, but unless you can find a way to make us dinner at the push of a button, you need to find another unique selling proposition.

2) 91% of the respondents (and presumably LinkedIn users) are 35-54.

What is your customer polling telling you?