by Laura B. Poindexter | Sep 7, 2008 | Brilliant!, Marketing Thoughts
My local grocery store has upgraded their kid-friendly shopping carts to TV Karts. Talk about making your product it’s own advertising. The cart looks like a car so toddlers feel like they are driving. The cart has two screens. One shows your little one an episode...
by Laura B. Poindexter | Aug 7, 2008 | Brilliant!, Marketing Thoughts
If you want to learn about self promotion, especially the shameless kind, you need to look no further than professional sports. Last night on the first episode of HBO’s Hardknocks, a full minute of the show was devoted to promotion of totees.com. A new line of...
by Laura B. Poindexter | Aug 7, 2008 | Brilliant!, Marketing Thoughts
I think Starbucks is lobbying to get there own category on this blog. I just got an email from them stating that if I take my receipt from the morning into Starbucks after 2pm, I can have my favorite cold beverage for only $2. And, not only did I do that this...
by Laura B. Poindexter | Aug 6, 2008 | Brilliant!
I am sure the first question this eye doctor used to get was, “Do you accept my insurance?”. My guess is that with this sign, this office has saved itself time and attracted more foot traffic since everyone walking by knows the answer. It got me to walk...
by Laura B. Poindexter | Aug 5, 2008 | Brilliant!
I always encourage my clients to look to other industries for great marketing ideas. In this age of rising gas prices, public transportation already has a leg up on being foremost in people’s minds. However, since we as a society love to drive our own cars,...
by Laura B. Poindexter | Jul 28, 2008 | Brilliant!, Marketing Thoughts
As you can tell from recent entries, I am hesitant to sign up for anything on web sites I don’t know yet. Even though I have an email address specifically for using on such web sites. Today, I found a web site that I signed up on within minutes of reaching the site....
