If you want to learn about self promotion, especially the shameless kind, you need to look no further than professional sports. Last night on the first episode of HBO’s Hardknocks, a full minute of the show was devoted to promotion of totees.com. A new line of t-shirts created by Terrell Owens.

T.O. took advantage of the opportunity for added exposure through the show. He planned ahead and got samples of the tees shipped to the Cowboys practice facility during the first week of training camp and filming of the HBO show. The show shows T.O. opening the box, looking at the tees and also looking directly into the camera to plug the web site. He also gave samples to all his teammates so that virtually every casual or training room shot of the players includes players wearing the tees. Brilliant!