As you can tell from recent entries, I am hesitant to sign up for anything on web sites I don’t know yet. Even though I have an email address specifically for using on such web sites. Today, I found a web site that I signed up on within minutes of reaching the site. It has become clear to me in the past few months that my toddler and I are sensitive to the intense pollen in the Northern Virginia area. We were both stricken late last week with some type of pollen so I Googled “pollen count Virginia” and was directed to where I can search current and past pollen levels for my zip code including which types pollen are high. Within the results page was a 2-day Allergy Alert sign up. That is a no brainer for a mom like me. To be alerted that pollen levels will be high so I can be sure to sinus rinse and take allergy medication. Brilliant! – timely, personal, relevant and expected communication.

What I also like is that they only asked me for my email address and zip code. Just the details that they need to provide me with the information I want. I can’t wait to see what the communications look like and how our relationship progresses.