I think Starbucks is lobbying to get there own category on this blog. I just got an email from them stating that if I take my receipt from the morning into Starbucks after 2pm, I can have my favorite cold beverage for only $2. And, not only did I do that this afternoon, but two of my friends mentioned it to me this evening. Talk about spreading the word. All this from a simple registration system for their gift cards. Brilliant!

What are you willing to offer your customers in exchange for a chance to continue to market to them on a more personal level?