Archive | Marketing Thoughts

30 October 2015 ~ 0 Comments

My 3 Cs of Social Media – Customer, Content, and Capabilities

Developing A Social Media Strategy In 3 Simple Steps I speak to thousands of business owners every year about online marketing and social media strategy. My goal is to make it easy for business owners and their staff to develop a marketing strategy that makes the phone ring. Through these discussions and experience with my […]

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05 August 2015 ~ 0 Comments

31 Online Marketing Tips for Your Organization

I started my business in August 2000. In celebration of 15 years in business, I have decided to share a month of online marketing tips (think quick wins) for your small business or nonprofit. This post is a compendium of those tips shared on my social media profiles. Whether you choose one or two to […]

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03 August 2015 ~ 0 Comments

Facebook vs. Email: A Tale of Two Platforms

Facebook vs. Email

Why you should stop focusing on Social Media and Tune Up Your Email Marketing Strategy A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter (Source:  McKinsey & Company¹). That’s great but let’s dig a little deeper. Let’s look at the two platforms with equal numbers of contacts […]

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02 June 2015 ~ 0 Comments

Increase Your Open Rate by 30% with this Quick Tip

QuickSendTwitter

Are you struggling to reach your audience? Do you feel like you have a respectable email open rate, but your message is still not getting through? This simple tactic takes only 2 minutes and can increase the reach of your message by an additional 30%. What is it? Resending your email to those on your […]

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