Developing A Social Media Strategy In 3 Simple Steps I speak to thousands of business owners every year about online marketing and social media strategy. My goal is to make it easy for business owners and their staff to develop a marketing strategy that makes the phone ring. Through these discussions and experience with my […]
I started my business in August 2000. In celebration of 15 years in business, I have decided to share a month of online marketing tips (think quick wins) for your small business or nonprofit. This post is a compendium of those tips shared on my social media profiles. Whether you choose one or two to […]
Why you should stop focusing on Social Media and Tune Up Your Email Marketing Strategy A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter (Source: McKinsey & Company¹). That’s great but let’s dig a little deeper. Let’s look at the two platforms with equal numbers of contacts […]
Are you struggling to reach your audience? Do you feel like you have a respectable email open rate, but your message is still not getting through? This simple tactic takes only 2 minutes and can increase the reach of your message by an additional 30%. What is it? Resending your email to those on your […]
