Choosing Your Social Media Handle

Choosing Your Social Media Handle

Choosing the name to use for your business on social media can be tricky. There are multiple places where your name is displayed on each platform and there are some character limitations as well. And if you have had any experience with social media, you know the...
Why Should I Follow You on Social Media?

Why Should I Follow You on Social Media?

I often hear from business owners who are frustrated because they set up a Facebook Business Page or Twitter profile and have no followers. My first questions is always “Why should I follow you?”. Remember the adage: what’s in it for me? I’m hoping you sat...
Facebook Engagement Quotient

Facebook Engagement Quotient

How Engaging Are You? It is important to tie all your marketing activities back to something directly related to your business’ bottom line. We want to make sure our efforts aren’t wasted. And with so many indicators to track online, it can be a bit...

Connecting with the Stubborn on LinkedIn

I count myself among the stubborn Here’s the problem: You want to connect with someone on LinkedIn, but they won’t connect with you. What should you do? I have found there are two different mindsets on LinkedIn: the person who connects with everyone they...
To app or not to app: 3 points to consider

To app or not to app: 3 points to consider

Does you need a business mobile app? Recently I was involved in bringing a client into the mobile revolution. And we considered a business mobile app. It seems that everyone nowadays has a mobile app for their business. I, however, recommended against a mobile app for...