31 Online Marketing Tips for Your Organization

I started my business in August 2000. In celebration of 15 years in business, I have decided to share a month of online marketing tips (think quick wins) for your small business or nonprofit. This post is a compendium of those tips shared on my social media profiles....
Facebook vs. Email: A Tale of Two Platforms

Facebook vs. Email: A Tale of Two Platforms

Why you should stop focusing on Social Media and Tune Up Your Email Marketing Strategy A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter (Source:  McKinsey & Company¹). That’s great but let’s dig a...
2015 Leadercast: The Brave Ones

2015 Leadercast: The Brave Ones

I have always loved Leadercast – the largest one-day leadership event in the world. I’m grateful to Southview Community Church for simulcasting this great event so I don’t have to travel to Atlanta to attend live. This year’s lineup included...
Friends Don’t Let Friends Autopost

Friends Don’t Let Friends Autopost

Why you don’t have any engagement on social media Let me first define autoposting. I’m not saying you shouldn’t use tools such as HootSuite to schedule your posts. I’m saying you shouldn’t have a post on one social media platform, Facebook, for example, automatically...