by Laura B. Poindexter | Oct 30, 2015 | Marketing Thoughts
Developing A Social Media Strategy In 3 Simple Steps I speak to thousands of business owners every year about online marketing and social media strategy. My goal is to make it easy for business owners and their staff to develop a marketing strategy that makes the...
by Laura B. Poindexter | Aug 5, 2015 | Marketing Thoughts
I started my business in August 2000. In celebration of 15 years in business, I have decided to share a month of online marketing tips (think quick wins) for your small business or nonprofit. This post is a compendium of those tips shared on my social media profiles....
by Laura B. Poindexter | Aug 3, 2015 | Marketing Thoughts
Why you should stop focusing on Social Media and Tune Up Your Email Marketing Strategy A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter (Source: McKinsey & Company¹). That’s great but let’s...
by Laura B. Poindexter | Jun 2, 2015 | Marketing Thoughts
Are you struggling to reach your audience? Do you feel like you have a respectable email open rate, but your message is still not getting through? This simple tactic takes only 2 minutes and can increase the reach of your message by an additional 30%. What is it?...
by Laura B. Poindexter | May 8, 2015 | Marketing Thoughts
I have always loved Leadercast – the largest one-day leadership event in the world. I’m grateful to Southview Community Church for simulcasting this great event so I don’t have to travel to Atlanta to attend live. This year’s lineup included...
by Laura B. Poindexter | May 5, 2015 | Marketing Thoughts
Why you don’t have any engagement on social media Let me first define autoposting. I’m not saying you shouldn’t use tools such as HootSuite to schedule your posts. I’m saying you shouldn’t have a post on one social media platform, Facebook, for example,...
