Archive | Brilliant!

07 August 2008 ~ 0 Comments

Starbucks Did It Again

I think Starbucks is lobbying to get there own category on this blog. I just got an email from them stating that if I take my receipt from the morning into Starbucks after 2pm, I can have my favorite cold beverage for only $2. And, not only did I do that this afternoon, but two […]

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06 August 2008 ~ 0 Comments

Answering Customer Questions

Any questions?

I am sure the first question this eye doctor used to get was, “Do you accept my insurance?”. My guess is that with this sign, this office has saved itself time and attracted more foot traffic since everyone walking by knows the answer. It got me to walk right in the door and make an […]

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05 August 2008 ~ 0 Comments

Look to Public Transportation

I always encourage my clients to look to other industries for great marketing ideas. In this age of rising gas prices, public transportation already has a leg up on being foremost in people’s minds. However, since we as a society love to drive our own cars, public transportation is a tougher sell in more suburban […]

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28 July 2008 ~ 0 Comments

I opted in within minutes

As you can tell from recent entries, I am hesitant to sign up for anything on web sites I don’t know yet. Even though I have an email address specifically for using on such web sites. Today, I found a web site that I signed up on within minutes of reaching the site. It has […]

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