Last night I picked up this book at my local Community Center. It was free from the local County Health Department. The book, The Summer The Town Bit Back, is a cute children’s book about protecting yourself from West Nile Virus. As a mom, I am a whole lot more likely to pick up a free book for my little one than a brochure about protecting myself from West Nile Virus. This is brilliant not only because the medium is easily spreadable (I picked up a few extras for nieces and nephews), but also because getting this information out saves the County Health Department’s bottom line. Brilliant!

What marketing piece can you create to reach your customers so that they don’t even realize it’s marketing?

What can you learn from a local non-profit about marketing?