I was struck by a voice mail I received today from Anne. Anne attended one of my seminars at the Womenâ€™s Business Center in November and had a question about a web site I mentioned. The call is not what struck me (although I did appreciate that my talk encouraged her to take action in marketing her business). It was that Anne not only left me a voice mail, but she also sent me a text message with her phone number. This exponentially increased the likelihood that I would call her back in a timely manner. Not because I donâ€™t call people back but because as a busy person I was checking my voice mail as I was in my car and didnâ€™t have a pen and paper handy. Without the text message, which I just clicked on to dial Anneâ€™s number, I would have saved the message and called her when I was back in my office returning my other calls. That call would most likely have happened tomorrow afternoon.
Anne made it easy for me to call her back. Are you making it easy for your customers to do business with you? Is your web site set up with your customer in mind, not what was easiest for your web designer to create? What about your order process?