Laura B. Poindexter
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3 Reasons Super Bowl Ads are Bad Examples of Marketing

by Laura B. Poindexter | Feb 2, 2015 | Marketing Thoughts

Originally published in 2015, this post has been updated at: 2018 Super Bowl Ads. Super Bowl may be the one time in American TV viewing throughout the year when the public looks forward to the advertisements. Super Bowl ads have fast become part of the Super Bowl...

Top 10 Things You Need to do to Get Your Facebook Business Page in Tip Top Shape

by Laura B. Poindexter | Jan 14, 2013 | Marketing Thoughts

On March 30, 2012, Facebook forced all Business Pages to the new Timeline format. Since then, I’ve updated all my client pages as well as spoken to hundreds of business owners through my social media seminars. Here are the top 10 things you need to know, edit or...

Why Should I Follow You on Social Media?

by Laura B. Poindexter | Sep 5, 2012 | Marketing Thoughts

I often hear from business owners who are frustrated because they set up a Facebook Business Page or Twitter profile and have no followers. My first questions is always “Why should I follow you?”. Remember the adage: what’s in it for me? I’m hoping you...

Connecting with the Stubborn on LinkedIn

by Laura B. Poindexter | May 22, 2012 | Marketing Thoughts

I count myself among the stubborn Here’s the problem: You want to connect with someone on LinkedIn, but they won’t connect with you. What should you do? I have found there are two different mindsets on LinkedIn: the person who connects with everyone they...
To app or not to app: 3 points to consider

To app or not to app: 3 points to consider

by Laura B. Poindexter | Nov 18, 2011 | Marketing Thoughts

Does you need a business mobile app? Recently I was involved in bringing a client into the mobile revolution. And we considered a business mobile app. It seems that everyone nowadays has a mobile app for their business. I, however, recommended against a mobile app for...
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