by Laura B. Poindexter | Marketing Thoughts
Why you should stop focusing on Social Media and Tune Up Your Email Marketing Strategy A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter (Source: McKinsey & Company¹). That’s great but let’s...
by Laura B. Poindexter | Marketing Thoughts
Why you don’t have any engagement on social media Let me first define autoposting. I’m not saying you shouldn’t use tools such as HootSuite to schedule your posts. I am saying you shouldn’t have a post on one social media platform, Facebook,...
by Laura B. Poindexter | Marketing Thoughts
I want to give you something, and I think you’re going to love it! Recently, the conversion experts at LeadPages created a phenomenal 11-video course. In this 11-video course, LeadPages’ Marketing Educator, Bob Jenkins, is revealing how LeadPages created the...
by Laura B. Poindexter | Marketing Thoughts
Facebook Advertising: There is a better way. ***Editor’s Note: I’ve since revised my opinion on this matter so read this post then read Boost Your Facebook Posts Like This.*** Let me start by saying what I tell all my clients. It is more important to have...
by Laura B. Poindexter | Business Resources, Marketing Thoughts
Thank you so much for reading through this short series on my 3Cs of social media marketing: Customer, Content, and Capabilities. We have reached the last C – Capabilities. In short, what can you do? An effective strategy on paper won’t help if you...
