by Laura B. Poindexter | Aug 3, 2015 | Marketing Thoughts
Why you should stop focusing on Social Media and Tune Up Your Email Marketing Strategy A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter (Source: McKinsey & Company¹). That’s great but let’s...
by Laura B. Poindexter | May 5, 2015 | Marketing Thoughts
Why you don’t have any engagement on social media Let me first define autoposting. I’m not saying you shouldn’t use tools such as HootSuite to schedule your posts. I’m saying you shouldn’t have a post on one social media platform, Facebook, for example,...
by Laura B. Poindexter | Mar 3, 2015 | Marketing Thoughts
I want to give you something, and I think you’re going to love it! Recently, the conversion experts at LeadPages created a phenomenal 11-video course. In this 11-video course, LeadPages’ Marketing Educator, Bob Jenkins, is revealing how LeadPages created the...
by Laura B. Poindexter | Mar 3, 2015 | Marketing Thoughts
Facebook Advertising: There is a better way. ***Editor’s Note: I’ve since revised my opinion on this matter so read this post then read Boost Your Facebook Posts Like This.*** Let me start by saying what I tell all my clients. It is more important to have...
by Laura B. Poindexter | Sep 29, 2014 | Business Resources, Marketing Thoughts
Thank you so much for reading through this short series on my 3Cs of social media marketing – Customer, Content, and Capabilities. We have reached the last C – Capabilities. In short, what can you do? An effective strategy on paper won’t help if you can’t put...
