07 March 2017 ~ 0 Comments

Why I Love Constant Contact

I have found Constant Contact is the right fit for 90% of the thousands of small business owners and nonprofit marketers I speak to each year. And email marketing is the number one digital marketing strategy you should be implementing in your business. In case you are unaware, Constant Contact is an email solution provider. […]

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29 April 2016 ~ 0 Comments

Generating Immediate Audience Feedback with a Faux Survey

Do you want to know what your audience wants? You should ask them. But, you may have reservations about conducting a survey even if it’s just a few questions. Over the past year, I have gained incredible insight into my audience by using a simple technique I call the faux survey (H/T to Digital Marketer for […]

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12 January 2016 ~ 0 Comments

3 Autoresponders to Use in Your Business Right Now

Autoresponders are a great tool to ensure that you are following up and staying connected with your audience when they join your list or opt in to receive specific information from you. I use them with all my clients and recommend 3 specific types, in this order: Customized Welcome Email Indoctrination Series Lead Magnet Follow […]

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03 August 2015 ~ 0 Comments

Facebook vs. Email: A Tale of Two Platforms

Facebook vs. Email

Why you should stop focusing on Social Media and Tune Up Your Email Marketing Strategy A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter (Source:  McKinsey & Company¹). That’s great but let’s dig a little deeper. Let’s look at the two platforms with equal numbers of contacts […]

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