Latest Thoughts
Ideas, strategies, and case studies to inspire your marketing plan.
Fairfax County Brewfest 2020
Client: The Fairfax County Brewfest began in 2016 to promote the brewing industry in Fairfax County, Virginia. It is normally a one-day event with...
Herndon Woman’s Club 2020 Fashion Show
Client: 2020 was the 62nd annual Herndon Woman’s Club Fashion Show. This is normally a Saturday luncheon at in a hotel ballroom and includes a...
Taking Events Virtual in 2020
I am a marketer who works with businesses and events boosting online engagement. I have a specialty in event marketing and over time it has also led...
Upcoming Events
What’s working now from the marketing trenches. Not just theory. Real, actionable info to help you market your organization.
Webinar: Holiday Marketing Action Plan for Nonprofits
Finish 2021 on a high note with a plan. We will review the best practices for a year-end fundraising campaign, how to engage with businesses during...
Webinar: Holiday Marketing Action Plan
Holiday spending is higher than any other time of year – shouldn’t they be spending with you? E-commerce has increased by 30% as a result of the...
Webinar: Making Facebook Advertising Work for You
There is a way to make Facebook Advertising work for you and it’s not randomly boosting posts. Join Laura B. Poindexter as she shows you how to...