Laura B. Poindexter

Super Bowl may be the one time in American TV viewing throughout the year when the public looks forward to the advertisements. Super Bowl ads have fast become part of the Super Bowl Sunday experience as much as the game, the snacks, and the halftime show. In fact, in lieu of a wardrobe malfunction or […]

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Today and tomorrow, the world turns not only to the Super Bowl, but more conversationally to this year’s crop of Super Bowl ads. The premise of this blog is to share good and bad examples of marketing in action which I denote as Brilliant! or Daft! Of course, my denotation of these marketing examples are […]

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