by Laura B. Poindexter | Aug 13, 2020 | Podcast
Today we are going to talk about my Creative Content Cake. This is the analogy I use to describe how to build the content assets for your social media strategy. Imagine a 3-layer chocolate cake. The first layer, the base layer is the most important layer of your...
by Laura B. Poindexter | Jan 31, 2018 | Marketing Thoughts
Super Bowl may be the one time in American TV viewing throughout the year when the public looks forward to the advertisements. Super Bowl ads have fast become part of the Super Bowl Sunday experience as much as the game, the snacks, and the halftime show. In fact, in...
by Laura B. Poindexter | Dec 21, 2017 | Marketing Thoughts
A few years ago, I wrote one of my most popular articles: Please Do NOT Boost That Facebook Post. I’ve since had a change of heart because Facebook has changed the options available for boosting posts. I still believe most businesses are not boosting Facebook posts...
by Laura B. Poindexter | Jun 7, 2016 | Marketing Thoughts
5 Tips to Decide There are so many social media platforms available for businesses and it’s often hard to decide which platforms you should use. You are hearing advice from all over that you HAVE to be on this platform or that. With my clients, I utilize my 3 Cs of...
by Laura B. Poindexter | Mar 11, 2016 | Business Resources
[UPDATE] Unfortunately this feature is no longer available within Facebook. Here’s what they say: The opportunity to create Your Business Story has now ended. Thank you to all the businesses that participated. I am most disappointed that my videos also all...
