I still don’t understand marketers. I can’t tell you the number of emails I get that I have subscribed to and would be willing to read if they were not just an image. I received an email today from the Dallas Cowboys. The email is just an image, no other text at all. It is probably a beautifully designed image, but my Outlook is set up to block images unless I tell it otherwise. Since I am on dial up (long story), I don’t download the images. If this email had some text giving me some idea what products were on sale and at what price, even if they had a link to a web site, I may have clicked and not sent it directly to the trash.
Are you thinking about your recipients when you create your email campaigns or just doing what is easiest for you?