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Laura B. Poindexter is a renowned thought leader, guiding clients through the changing electronic marketing and social media environment. Her public seminars have helped thousands of business owners learn and employ affordable marketing solutions. Since 2000, her company, Queenb Creative (formerly laura b creative), has managed clients’ online presence, maximized their social media and electronic marketing to positively impact their bottom line and enhance audience engagement.

11 March 2016 ~ 1 Comment

Create a Facebook Your Business Video in 5 minutes or Less

[UPDATE] Unfortunately this feature is no longer available within Facebook. Here’s what they say: The opportunity to create Your Business Story has now ended. Thank you to all the businesses that participated. I am most disappointed that my videos also all disappeared.

Have you created your Facebook Your Business Story video yet?

This new feature was just released by Facebook and allows you to make a quick showcase video of for your business page.

Laura's Facebook My Business VideoHere’s how you do it:

1. Log in to Facebook.

2. Go to yourbusinessstory.fb.com

3. Watch a few videos to get a feel for the format. Then choose “Create Video”

3. Choose and arrange 8 photos from your business page

4. Complete the sentence “We’re in the business of…” You’ve got 90 characters.

5. Choose one of the 4 options for music.

6. Review your video. Edit if necessary.

7. Post to your page.

8. After the video posts you can edit the title, add video tags, and add the call to action at the end just like all other Facebook videos.

9. The video is 15 seconds so it’s perfect for Instagram. So post it to your Instagram.

Check out this video tutorial of me creating the Facebook Your Story video for Social Media Day DC. Isn’t the last image cool?

 

Okay, what are you waiting for? Go create your video, then share it below so I can check it out.

07 March 2016 ~ 0 Comments

Repurposing Instagram Content without Autoposting

Repurpose Instagram Title ImageYou many know I’m not a fan of autoposting from one social media platform to another. Every platform has a different culture and different norms in terms of content. This practice of autoposting also defeats the entire social aspect of social media. You should be engaging in conversation with your audience, not just pushing your updates on them.

There are, however, best practices to repurpose your content across platforms to avoid many of the pitfalls of autoposting. Here I tackle how to repurpose your Instagram content on Twitter and Facebook along with step-by-step instructions below this how to video.


I apologize for the vertical nature of this video. I couldn’t screencast from my phone horizontally. I suggest you click on the Full Screen button on the bottom right of the video to make it bigger.

I wrote in Friends Do Not Let Friends Autopost why you should not autopost your Instagram to Twitter. Here’s what I said…

Instagram makes it easy to post to other platforms when you publish your photo. However, when you post from Instagram to Twitter, the image does not carry over; instead it is converted to a link. So create that Instagram image and publish on Instagram, then go into Twitter or an app that posts images to Twitter and upload the photo.

Here are some more reasons not to publish from Instagram to Twitter:

  • The hashtag conventions on Twitter and Instagram are different.
  • The number of characters allowed on Twitter is limited.
  • Links do not hyperlink in Instagram updates so should not be included. However, Twitter is all about links so you definitely want to include them in your updates.
  • Are the people you are tagging on Instagram using the same handle on Twitter? They should be but if they don’t you may be tagging someone else.

Repurposing Instagram images on Twitter

But what if you want to use that same image on Twitter? Here’s the easiest way to do that.

  1. Post your update to Instagram.
  2. Go to Instagram and select the share option which is found in the menu just below the image on the right.
  3. The post will open up and you can select the text from your update. Select all and Copy.
  4. Compose a new tweet in Twitter.
  5. Paste your text and edit for space and Twitter conventions including links and hashtags.
  6. Select the camera icon to add media. Navigate to the Instagram image and add it to your update.
  7. Publish

It only takes a minute or two, but it is worth it to share your image on Twitter as an image instead of a link.

Repurposing Instagram images on Facebook

In that same article, I said…

I do sometimes (not all the time) post from Instagram to Facebook. After publishing on Instagram, I go back to the image and choose SHARE, choose Facebook, and edit the update removing the tagging and hashtags. I most often do this when I am at an event. This can also help build your Instagram audience from Facebook because the image will have a link to your Instagram profile. The images are perfectly square which works great on Facebook especially on mobile. I tend to share a wider variety of images on Instagram so I definitely do not just post all my Instagram photos to Facebook. I pick and choose a few choice images to share to Facebook.

Here’s the best way to post your Instagram images to Facebook.

  1. Post your update to Instagram.
  2. Go to Instagram and select the share option which is found in the menu just below the image on the right.
  3. The post will open up and you edit the text from your update.
  4. Select Facebook underneath the update.
  5. Publish

Please note: You won’t be able to tag other pages but you can post this update and then go to Facebook to edit the update and tag as needed.

Did you find this post helpful? Let me know below in the comments.

28 January 2016 ~ 0 Comments

Make It Sharable – please

Today, I saw this Data Privacy Day video on Firefox home screen. It was great. It was short, funny, and got the point across. They even asked me to “spread the word” except they didn’t give me the ability to spread the word. No social sharing links anywhere.

Mozilla Privacy Day video

So, I searched “mozilla data privacy video” – nothing. Then I searched “Mozilla data privacy day” and got this blog post posted today: https://blog.mozilla.org/netpolicy/2014/01/28/celebrate-data-privacy-day/. And guess what? No video. No mention of the video. No related stories.

Finally, as I scrolled down my search results, I found it, sitting in the #6 position – a blog post from yesterday: https://blog.mozilla.org/blog/2016/01/27/its-international-data-privacy-day-help-us-build-a-better-internet/

ffx_badge_data-privacy-day_FNL

And it includes the video – yay! And that video includes a share option – double yay!

Wow, Mozilla that was a lot of work to share on my part. And, I did share – not only the video but also the badge.

Your takeaway small business owner? Make your content EASY to share. Everything on your site that might be interesting to your audience (and that should be everything).

Look down below this line and what do you see? Sharing links. Feel free.

12 January 2016 ~ 0 Comments

3 Autoresponders to Use in Your Business Right Now

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Autoresponders are a great tool to ensure that you are following up and staying connected with your audience when they join your list or opt in to receive specific information from you. I use them with all my clients and recommend 3 specific types, in this order:

  1. Customized Welcome Email
  2. Indoctrination Series
  3. Lead Magnet Follow Up Series

Customized Welcome Email
The first type of autoresponder is the Customized Welcome Email. If you are using an email solution provider, like Constant Contact, this email is already getting sent to new subscribers to your list who sign up (not who you add yourself). This is the most opened email you will ever send because the subscriber just signed up and is interested in you at that moment. Your email solution provider is already sending out a generic welcome email because it is a good best practice to follow. You might as well take a few minutes to customize it for your organization.

Be sure to keep your content evergreen and relevant. Here is a checklist to structure your welcome email:

  • Introduce Yourself. Tell the recipient a little bit about yourself and your business. Let’s assume they don’t know much about you and we want to make a strong connection.
  • Reinforce permission and set expectations. Make it clear that the recipient signed up for your list and remind them what information you plan to share and how often.
  • Deepen the connection. Remember they are already very interested in your business because they just signed up. Give the recipient the opportunity to dive deeper with you. This is a great place for social media links or to popular pages on your website.

Don’t overthink it. Customize the email then check back in a few weeks to see if your overall engagement has increased. Be sure to revisit this email every 6 months or so to make sure all the content is still accurate. Click here for a downloadable copy of this Welcome Email Checklist.

Indoctrination Series
Once you have customized your Welcome Email, it’s time to move on to the second type of autoresponder: the Indoctrination Series.

I recommend this email series just consist of 2 or 3 emails. Here you have the opportunity to introduce your business to the new subscriber. It’s also a great opportunity to point the reader to resources, blog posts, guides, or videos that help explain the story of your business, why you do what you do, and what services you offer. You may choose to drive the reader to pages of your website that explain these things as well. There is no offer involved in these emails. It’s just an opportunity for the reader to learn more about your business and how you can help them. Case studies and testimonials also make great content for the Indoctrination Series.

The key is to give the reader a picture of you and your organization in a simple concise manner. Each email should be short and have one main point. Set the Indoctrination Series up to run every few days spanning a week or so. Remember the prospect just subscribed and is still interested in what you have to offer. This is the time to use that to your advantage to educate them about your organization.

Depending on the content of this series, you may decide to turn your Welcome Email off. If you don’t, be sure to factor that email, its content and timing into consideration when writing and scheduling this Indoctrination Series.

The last email of the series should explain that the subscriber is now on your list and will now receive emails monthly or whatever your frequency is. This is also a good time to restate what type of content you share in your emails. For example, “From now on you will receive our monthly newsletter including the latest updates on our services. You can unsubscribe at any time.”

Even if this series starts as just one email, you can always go back in and add more emails to the series.

If you customize your Welcome Email and institute an Indoctrination Series, I would say you are ahead of 90% of the small businesses I come in contact with every year.

Lead Magnet Follow Up Series
Now, the third autoresponder series is attached to a lead magnet, also known as an opt-in bribe. This is a download, ebook, report, webinar replay, coupon, or other type of content that you are giving the subscriber in exchange for subscribing to your list. There is a lot of strategy involved in this autoresponder series and many of the decisions depend on your business model and sales cycle. Now we are talking about setting up a true sales funnel which I do for my clients all the time. It’s a big topic with lots of differing opinions. The key points to remember are:

  • The lead magnet should be directly related to your core offer.
  • The lead magnet should be delivered immediately after opt in.
  • The rest of the autoresponder series should share related content and offers to the lead magnet and your core offer.

I hope this article inspires you to look at the autoresponder functionality of your email solution provider and motivates you to take advantage of this marketing automation that you have at your fingertips. If you do nothing else, go check out your Welcome Email. Even if you customized it in the past, it can’t hurt to revisit the content.

Don’t forget to download the Welcome Email Checklistand customize your email right way.