18 August 2010 ~ 0 Comments

Adding social media links to your website

It’s easy to add links to your Facebook page or LinkedIn profile to your website. It is simply a matter of adding some HTML code within your design. Of course many of the social media sites offer widgets that will create a custom badge on your website that pulls in content from your profile. We [...]

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16 June 2010 ~ 2 Comments

Foursquare: A no-brainer for local merchants

The media hype, warranted or not, over social media sites can be overwhelming especially for small businesses. Where to start? How to keep up? It seems like it could take up all your spare time and it can. This is why I recommend a well thought out strategy for small businesses that includes social media [...]

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20 May 2010 ~ 0 Comments

Rethinking Social Media

Social media is all the rage in the marketing world, especially the small business marketing world. I know this because it is what I do and what I hold seminars on. And I talk to business owners everyday who say “oh, I already have a Facebook page”. As if that were enough. I often equate [...]

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