31 January 2018 ~ 0 Comments

3 Reasons Super Bowl Ads are STILL Bad Examples of Marketing

Super Bowl may be the one time in American TV viewing throughout the year when the public looks forward to the advertisements. Super Bowl ads have fast become part of the Super Bowl Sunday experience as much as the game, the snacks, and the halftime show. In fact, in lieu of a wardrobe malfunction or […]

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29 April 2016 ~ 0 Comments

Generating Immediate Audience Feedback with a Faux Survey

Do you want to know what your audience wants? You should ask them. But, you may have reservations about conducting a survey even if it’s just a few questions. Over the past year, I have gained incredible insight into my audience by using a simple technique I call the faux survey (H/T to Digital Marketer for […]

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30 October 2015 ~ 0 Comments

My 3 Cs of Social Media – Customer, Content, and Capabilities

Developing A Social Media Strategy In 3 Simple Steps I speak to thousands of business owners every year about online marketing and social media strategy. My goal is to make it easy for business owners and their staff to develop a marketing strategy that makes the phone ring. Through these discussions and experience with my […]

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02 February 2015 ~ 0 Comments

3 Reasons Super Bowl Ads are Bad Examples of Marketing

Originally published in 2015, this post has been updated at: 2018 Super Bowl Ads. Super Bowl may be the one time in American TV viewing throughout the year when the public looks forward to the advertisements. Super Bowl ads have fast become part of the Super Bowl Sunday experience as much as the game, the […]

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