Recently I was involved in bringing a client into the mobile revolution. And we considered a mobile application. It seems that everyone nowadays has a mobile app for their business. I, however, recommended against a mobile app for the Dulles Regional Chamber of Commerce. We instead opted for an interactive and user-friendly mobile website. I [...]
The media hype, warranted or not, over social media sites can be overwhelming especially for small businesses. Where to start? How to keep up? It seems like it could take up all your spare time and it can. This is why I recommend a well thought out strategy for small businesses that includes social media [...]
Today and tomorrow, the world turns not only to the Super Bowl, but more conversationally to this year’s crop of Super Bowl ads. The premise of this blog is to share good and bad examples of marketing in action which I denote as Brilliant! or Daft! Of course, my denotation of these marketing examples are [...]
