29 April 2016 ~ 0 Comments

Generating Immediate Audience Feedback with a Faux Survey




Do you want to know what your audience wants? You should ask them. But, you may have reservations about conducting a survey even if it’s just a few questions. Over the past year, I have gained incredible insight into my audience by using a simple technique I call the faux survey (H/T to Digital Marketer for […]






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30 October 2015 ~ 0 Comments

My 3 Cs of Social Media – Customer, Content, and Capabilities




Developing A Social Media Strategy In 3 Simple Steps I speak to thousands of business owners every year about online marketing and social media strategy. My goal is to make it easy for business owners and their staff to develop a marketing strategy that makes the phone ring. Through these discussions and experience with my […]






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02 February 2015 ~ 0 Comments

3 Reasons Super Bowl Ads are Bad Examples of Marketing




Super Bowl maybe the one time in American TV viewing throughout the year when the public looks forward to the advertisements. Super Bowl ads have fast become part of the Super Bowl Sunday experience as much as the game, the snacks, and the halftime show. In fact, in lieu of a wardrobe malfunction or a […]






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14 January 2013 ~ 0 Comments

Top 10 Things You Need to do to Get Your Facebook Business Page in Tip Top Shape




On March 30, 2012, Facebook forced all Business Pages to the new Timeline format. Since then, I’ve updated all my client pages as well as spoken to hundreds of business owners through my social media seminars. Here are the top 10 things you need to know, edit or change for the new Timeline format on […]






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