You many know I’m not a fan of autoposting from one social media platform to another. Every platform has a different culture and different norms in terms of content. This practice of autoposting also defeats the entire social aspect of social media. You should be engaging in conversation with your audience, not just pushing your […]
Developing A Social Media Strategy In 3 Simple Steps I speak to thousands of business owners every year about online marketing and social media strategy. My goal is to make it easy for business owners and their staff to develop a marketing strategy that makes the phone ring. Through these discussions and experience with my […]
Why you don’t have any engagement on social media Let me first define autoposting. I’m not saying you shouldn’t use tools such as HootSuite to schedule your posts. I’m saying you shouldn’t have a post on one social media platform, Facebook, for example, automatically post to another like Twitter. Or have the same exact update […]
I count myself among the stubborn Here’s the problem: You want to connect with someone on LinkedIn, but they won’t connect with you. What should you do? I have found there are two different mindsets on LinkedIn: the person who connects with everyone they have ever met the person who connects with people they have […]
