07 March 2016 ~ 0 Comments

Repurposing Instagram Content without Autoposting

Repurpose Instagram Title Image

You many know I’m not a fan of autoposting from one social media platform to another. Every platform has a different culture and different norms in terms of content. This practice of autoposting also defeats the entire social aspect of social media. You should be engaging in conversation with your audience, not just pushing your […]

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30 October 2015 ~ 0 Comments

My 3 Cs of Social Media – Customer, Content, and Capabilities

Developing A Social Media Strategy In 3 Simple Steps I speak to thousands of business owners every year about online marketing and social media strategy. My goal is to make it easy for business owners and their staff to develop a marketing strategy that makes the phone ring. Through these discussions and experience with my […]

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05 May 2015 ~ 0 Comments

Friends Don’t Let Friends Autopost

Friends Don't Let Friends Autopost

Why you don’t have any engagement on social media Let me first define autoposting. I’m not saying you shouldn’t use tools such as HootSuite to schedule your posts. I’m saying you shouldn’t have a post on one social media platform, Facebook, for example, automatically post to another like Twitter. Or have the same exact update […]

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22 May 2012 ~ 0 Comments

Connecting with the Stubborn on LinkedIn

I count myself among the stubborn Here’s the problem: You want to connect with someone on LinkedIn, but they won’t connect with you. What should you do? I have found there are two different mindsets on LinkedIn: the person who connects with everyone they have ever met the person who connects with people they have […]

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