Developing A Social Media Strategy In 3 Simple Steps I speak to thousands of business owners every year about online marketing and social media strategy. My goal is to make it easy for business owners and their staff to develop a marketing strategy that makes the phone ring. Through these discussions and experience with my […]
Why you don’t have any engagement on social media Let me first define autoposting. I’m not saying you shouldn’t use tools such as HootSuite to schedule your posts. I’m saying you shouldn’t have a post on one social media platform, Facebook, for example, automatically post to another like Twitter. Or have the same exact update […]
Thank you so much for reading through this short series on my 3Cs of social media marketing – Customer, Content, and Capabilities. We have reached the last C – Capabilities. In short, what can you do? An effective strategy on paper won’t help if you can’t put it into action in your business. Read on […]
How Engaging Are You? It is important to tie all your marketing activities back to something directly related to your business’ bottom line. We want to make sure our efforts aren’t wasted. And with so many indicators to track online, it can be a bit overwhelming. I like to stick with a few indicators for […]
