A few years ago, I wrote one of my most popular articles: Please Do NOT Boost That Facebook Post. I’ve since had a change of heart because Facebook has changed the options available for boosting posts. I still believe most businesses are not boosting Facebook posts properly and I hope to shed some light on […]
[UPDATE] Unfortunately this feature is no longer available within Facebook. Here’s what they say: The opportunity to create Your Business Story has now ended. Thank you to all the businesses that participated. I am most disappointed that my videos also all disappeared. Have you created your Facebook Your Business Story video yet? This new feature was just […]
You many know I’m not a fan of autoposting from one social media platform to another. Every platform has a different culture and different norms in terms of content. This practice of autoposting also defeats the entire social aspect of social media. You should be engaging in conversation with your audience, not just pushing your […]
Developing A Social Media Strategy In 3 Simple Steps I speak to thousands of business owners every year about online marketing and social media strategy. My goal is to make it easy for business owners and their staff to develop a marketing strategy that makes the phone ring. Through these discussions and experience with my […]
