Are you struggling to reach your audience? Do you feel like you have a respectable email open rate, but your message is still not getting through? This simple tactic takes only 2 minutes and can increase the reach of your message by an additional 30%. What is it?...
I have always loved Leadercast - the largest one-day leadership event in the world. I'm grateful to Southview Community Church for simulcasting this great event so I don't have to travel to Atlanta to attend live. This year's lineup included some of my favorite...
Why you don't have any engagement on social media Let me first define autoposting. I'm not saying you shouldn't use tools such as HootSuite to schedule your posts. I am saying you shouldn't have a post on one social media platform, Facebook, for example, automatically...
I want to give you something, and I think you’re going to love it! Recently, the conversion experts at LeadPages created a phenomenal 11-video course. In this 11-video course, LeadPages’ Marketing Educator, Bob Jenkins, is revealing how LeadPages created the...
Facebook Advertising: There is a better way. ***Editor's Note: I've since revised my opinion on this matter so read this post then read Boost Your Facebook Posts Like This.*** Let me start by saying what I tell all my clients. It is more important to have 100...
Originally published in 2015, this post has been updated at: 2018 Super Bowl Ads. Super Bowl may be the one time in American TV viewing throughout the year when the public looks forward to the advertisements. Super Bowl ads have fast become part of the Super Bowl...
Thank you so much for reading through this short series on my 3Cs of social media marketing: Customer, Content, and Capabilities. We have reached the last C - Capabilities. In short, what can you do? An effective strategy on paper won't help if you can't put it into...
This is part 2 of a series talking about my simple 3-step process to develop online marketing strategies for my clients. I call it the 3 Cs of Social Media: Customer, Content, Capabilities. In the first installment, we discussed Customer and creating your Ideal...
I have come up with a simple 3-step process to develop online marketing strategies for my clients. I call it my 3 Cs of Social Media: Customer, Content, Capabilities. If you've been subscribed for a while or have seen me speak before, you've probably heard that. I...