Friends Don’t Let Friends Autopost

Friends Don’t Let Friends Autopost

Why you don’t have any engagement on social media Let me first define autoposting. I’m not saying you shouldn’t use tools such as HootSuite to schedule your posts. I’m saying you shouldn’t have a post on one social media platform, Facebook, for example, automatically...

read more
Free: Facebook Advertising System Course

Free: Facebook Advertising System Course

I want to give you something, and I think you’re going to love it! Recently, the conversion experts at LeadPages created a phenomenal 11-video course. In this 11-video course, LeadPages’ Marketing Educator, Bob Jenkins, is revealing how LeadPages created the Facebook...

read more
Please Do NOT Boost that Facebook Post

Please Do NOT Boost that Facebook Post

Facebook Advertising: There is a better way. ***Editor's Note: I've since revised my opinion on this matter so read this post then read Boost Your Facebook Posts Like This.*** Let me start by saying what I tell all my clients. It is more important to have 100...

read more
3 Reasons Super Bowl Ads are Bad Examples of Marketing

3 Reasons Super Bowl Ads are Bad Examples of Marketing

Originally published in 2015, this post has been updated at: 2018 Super Bowl Ads. Super Bowl may be the one time in American TV viewing throughout the year when the public looks forward to the advertisements. Super Bowl ads have fast become part of the Super Bowl...

read more
Social Media Editorial Calendar Templates

Social Media Editorial Calendar Templates

Thank you so much for reading through this short series on my 3Cs of social media marketing – Customer, Content, and Capabilities. We have reached the last C – Capabilities. In short, what can you do? An effective strategy on paper won’t help if you can’t put it into...

read more
Online Content: Customer Testimonials

Online Content: Customer Testimonials

This is part 2 of a series talking about my simple 3-step process to develop online marketing strategies for my clients. I call it the 3 Cs of Social Media: Customer, Content, Capabilities. In the first installment, we discussed Customer and creating your Ideal...

read more
Ideal Customer Profile

Ideal Customer Profile

I have come up with a simple 3-step process to develop online marketing strategies for my clients. I call it my 3 Cs of Social Media: Customer, Content, Capabilities. If you’ve been subscribed for a while or have seen me speak before, you’ve probably heard that. I...

read more
Choosing Your Social Media Handle

Choosing Your Social Media Handle

Choosing the name to use for your business on social media can be tricky. There are multiple places where your name is displayed on each platform and there are some character limitations as well. And if you have had any experience with social media, you know the...

read more