12 September 2011 ~ 0 Comments

“laura b creative” Drives Chamber Innovation

Dulles Chamber Mobile Site

“laura b creative” Helps the Dulles Regional Chamber of Commerce Become a Leader in Embracing Technology

For Immediate Release

September 12, 2011

Herndon, VA  – “laura b creative”, a business marketing and graphic design firm and recognized leader on the use of social media, has partnered with the Dulles Regional Chamber of Commerce over the past six months to implement a series of technological programs to greatly enhance the Chamber’s engagement with its members and the public. These efforts have positioned the Dulles Regional Chamber of Commerce as a leader among the region’s business organizations in adopting and employing the latest advances in technology for electronic marketing.

At a recent Chamber event, a live Twitter feed was introduced to a crowd of 250 plus attendees. This was the latest in a string of advances which includes a mobile website for the Chamber, an online member forum, a revamped Facebook page, a “text-to-join” mailing list and the ubiquitous use of QR codes. To date, the Dulles Regional Chamber of Commerce is one of the few chambers in the Washington, D.C. metro area to offer a mobile website to make it easier for smartphone users to access important chamber content.

“We are thrilled to play a part in taking the Dulles Regional Chamber into future and look forward to continuing to support other clients in improving the way they communicate with communities of interest through electronic marketing. Getting the mobile website operational in just three days was particularly gratifying.” said Laura B. Poindexter, president of “laurabcreative”. The current chairman of the board of the Dulles Regional Chamber, Kirk Forman added, “The expert leadership provided by “laurabcreative” has been instrumental in helping our chamber standout and facilitate our interaction with our members; we could not have gotten there as quickly as we have, without their support.”

Eileen Curtis, president of the Dulles Regional Chamber of Commerce stated, “Laura’s guidance was instrumental in our decision to move forward with a mobile web site vs. a customer mobile app. Her knowledge of the implications of both helped us avert making the wrong decision for our Chamber. The mobile site (m.dullesregionalchamber.org) is now live and assisting our members reach out to each other while on the road and easily get directions and maps to events.”

Ms. Poindexter is a member of the Chamber’s board of directors and has served as the chair of the Chamber’s marketing committee, chair of the Dulles South lead share group, a Chamber ambassador, as well as a member of the technology and special events committees. As a well-known expert on social media, she has delivered numerous presentations on the effective use of new media for business applications and for driving audience engagement.

About the Author: Laura B. Poindexter (87 Posts)

Laura B. Poindexter is a renowned thought leader, guiding clients through the changing electronic marketing and social media environment. Her public seminars have helped thousands of business owners learn and employ affordable marketing solutions. Since 2000, her company, Queenb Creative (formerly laura b creative), has managed clients’ online presence, maximized their social media and electronic marketing to positively impact their bottom line and enhance audience engagement.