I had two great experiences this week of receiving immediate communication regarding something I was interested in. First of all, my child’s pediatrician is using Twitter to update interested parents on the status of their flu vaccine shipments. This is great for me who is in desperate need of an injectable vaccine for my little one. I am sure it also alleviates a ton of calls into the office. Result? I will be really pleased when they tweet the vaccine has arrived and will be able to call for an appointment right away ensuring that my child gets this much needed vaccine.

I also received an email Tuesday evening from the Pro Football Hall of Fame informing me that tickets to the 2010 Enshrinement Ceremony would go on sale Wednesday morning at 9:00am. The web site still said that ticket information would be available soon, but those on their email list were ready to place their order as soon as the tickets were released. The result? I will be sitting in Canton on August 7 watching, among others, Emmitt Smith get his yellow jacket.

Lastly, I was disappointed to find no such option on the National Park Service web site. I am very interested in attending the lighting of the National Christmas Tree in Washington, DC this year which will likely be the first week of December. However, the site only says “Details for the 2009 National Christmas Tree Program have not been announced. Please check the website regularly for updated information.” Imagine the phone calls avoided and happy citizens if they offered some time of communication option to receive the date and time of the event as soon as it is announced.

How can your business effectively use these communications tools to keep your attentive audience informed and relieve routine questions into your business?