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Repurposing Instagram Content without Autoposting

Repurposing Instagram Content without Autoposting

You many know I'm not a fan of autoposting from one social media platform to another. Every platform has a different culture and different norms in terms of content. This practice of autoposting also defeats the entire social aspect of social media. You should be...

Make It Sharable – please

Make It Sharable – please

Today, I saw this Data Privacy Day video on Firefox home screen. It was great. It was short, funny, and got the point across. They even asked me to “spread the word” except they didn’t give me the ability to spread the word. No social sharing links anywhere. So, I...

3 Autoresponders to Use in Your Business Right Now

3 Autoresponders to Use in Your Business Right Now

Autoresponders are a great tool to ensure that you are following up and staying connected with your audience when they join your list or opt in to receive specific information from you. I use them with all my clients and recommend 3 specific types, in this order:...

31 Online Marketing Tips for Your Organization

I started my business in August 2000. In celebration of 15 years in business, I have decided to share a month of online marketing tips (think quick wins) for your small business or nonprofit. This post is a compendium of those tips shared on my social media profiles....

Facebook vs. Email: A Tale of Two Platforms

Facebook vs. Email: A Tale of Two Platforms

Why you should stop focusing on Social Media and Tune Up Your Email Marketing Strategy A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter (Source:  McKinsey & Company¹). That’s great but let’s dig a...

Increase Your Open Rate by 30% with this Quick Tip

Increase Your Open Rate by 30% with this Quick Tip

Are you struggling to reach your audience? Do you feel like you have a respectable email open rate, but your message is still not getting through? This simple tactic takes only 2 minutes and can increase the reach of your message by an additional 30%. What is it?...