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Laura B. Poindexter is a renowned thought leader, guiding clients through the changing electronic marketing and social media environment. Her public seminars have helped thousands of business owners learn and employ affordable marketing solutions. Since 2000, her company, Queenb Creative (formerly laura b creative), has managed clients’ online presence, maximized their social media and electronic marketing to positively impact their bottom line and enhance audience engagement.

29 May 2008 ~ 0 Comments

Does your domain name make sense, part 2

wiygul

I saw this van on the road today. If I hadn’t taken this picture, I would not have remembered the domain name. What struck me was the name makes no sense to the average motorist who may see this van on the road. In doing a little research, I learned that Wiygul is the last name of the owner and also the name of some of their other shops, however, they do own restonautomotive.com so why not put that on the van? It is simple, easy to read as the van passes and easy to remember. If they are trying to rebrand themselves as Wiygul then I would have included that business name on the van instead of “Reston Automotive”.

Compare this to the ThinkRabies van. I don’t even know the name of that business, but you can bet I will remember the domain name and they will be the first people I look up in the event I need to get rid of an animal.

14 May 2008 ~ 1 Comment

A domain name I won’t forget

Think Rabies van

Check out this van I saw on the road today. What a great domain name – thinkrabies.com. I don’t want to think about rabies, but I will know exactly who to contact if I need this service. Brilliant!

Think Rabies van

01 May 2008 ~ 0 Comments

Does your domain name make sense?

I heard a radio ad today for the National Day of Prayer. What struck me about the ad was the domain name they referenced – ndptf.org. Now, this stands for the National Day of Prayer Task Force, but I only learned that after going to the site. After a bit of research, I learned that they own nationaldayofprayer.com and it links to their main site. My question is simple, why would you put the ndptf.org domain in your radio ad when nationaldayofprayer.com makes so much more sense (and you own it)?

I recently sent a survey to the ladies who attend my monthly networking luncheon and asked them what they think we should use as a domain name. I left a space for the respondents to enter their own ideas along with giving a few options. The name of the event is the Great Falls Women’s Business Luncheon. Over half of the respondents chose the domain gfwbl.com, however, a few of my wiser attendees entered in greatfallsbusinesswomen.com which is the name I ultimately chose. Internally, I do refer to the luncheon as the GFWBL, but to business women trying to find our luncheon, greatfallsbusinesswomen.com is not only a clearer domain, but it includes keywords.

What aspect of your marketing only makes sense to you and your employees? Should you change it?

30 April 2008 ~ 0 Comments

Free Children's Book to Promote Cause

mosquitobook

Last night I picked up this book at my local Community Center. It was free from the local County Health Department. The book, The Summer The Town Bit Back, is a cute children’s book about protecting yourself from West Nile Virus. As a mom, I am a whole lot more likely to pick up a free book for my little one than a brochure about protecting myself from West Nile Virus. This is brilliant not only because the medium is easily spreadable (I picked up a few extras for nieces and nephews), but also because getting this information out saves the County Health Department’s bottom line. Brilliant!

What marketing piece can you create to reach your customers so that they don’t even realize it’s marketing?

What can you learn from a local non-profit about marketing?