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Laura B. Poindexter is a renowned thought leader, guiding clients through the changing electronic marketing and social media environment. Her public seminars have helped thousands of business owners learn and employ affordable marketing solutions. Since 2000, her company, Queenb Creative (formerly laura b creative), has managed clients’ online presence, maximized their social media and electronic marketing to positively impact their bottom line and enhance audience engagement.

05 August 2015 ~ 0 Comments

31 Online Marketing Tips for Your Organization

I started my business in August 2000. In celebration of 15 years in business, I have decided to share a month of online marketing tips (think quick wins) for your small business or nonprofit. This post is a compendium of those tips shared on my social media profiles. Whether you choose one or two to do right now or decide to tackle one a day for the next month, I hope that they will propel you to increased success in marketing your organization.

 

#MarketingTip Check your #socialmedia links on your website in a private browser so you are not logged in. — Laura B. Poindexter (@laurabcreative) August 3, 2015

02 June 2015 ~ 0 Comments

Increase Your Open Rate by 30% with this Quick Tip

Improve Email Open RatesAre you struggling to reach your audience? Do you feel like you have a respectable email open rate, but your message is still not getting through?

This simple tactic takes only 2 minutes and can increase the reach of your message by an additional 30%. What is it? Resending your email to those on your list who did not open the email the first time.

I use this strategy for all my important emails. Not necessarily every email campaign I send but if I have a big event announcement or some really juicy content I’m sharing.

If you have 1000 email subscribers and you average a 25% open rate, then 250 people opened your last email. You know what else that means? 750 people did NOT open your last email.

We want to give them another opportunity to see the great content you are sharing without badgering those subscribers who did open your message. And to help increase our chances, we’ll also change the email subject line and send it 4-7 days later.

If we resend this email to those 750 people and assume a conservative 10% open rate, that is 75 more opens, and that means that 325 total subscribers saw your important message. Is that worth a few moments of your time?

Do you have a bigger list? 5,000 or 10,000 subscribers? Imagine the impact of this 30% bump in opens.

It makes sense, right? And it’s so easy to do.

Here’s how to do it in Constant Contact:

I love this feature of Constant Contact. I’ve included screenshots from within Constant Contact along with step by step instructions.Finding Did Not Opens
1) We need an email campaign.
a. Choose the email you want to resend.
b. Make a copy of the email.
c. Change the subject of the email. Let’s try something a little snappier if possible. Remember, 75% of your list did not respond to your original subject line.
d. Send the new email to your Test list. (Sidebar: Your Test list should be a list that includes at least your email and maybe some other stakeholders like employees.). It is important to note that this email must be SENT and not remain a Draft.
2) Finding those Did Not Opens.
a. Go to Reports.
b. Click on the Opens for the original email campaign.
c. On the left, click on Did Not Open.
d. Now you see a list of all those who did not open your email. Select all the address by choosing the checkbox at the top.
e. Now, choose More Actions > QuickSend. You will see the names of the last five email campaigns you sent. The revised email you just sent to your Test list should be at the top, select it.
3) Send the email. It’s important to note that at this time, you cannot schedule this email. It will be sent immediately upon clicking Send.
Alternatively, if you wanted to schedule this email you can repeat the steps above and instead of choosing QuickSend in step 2e, save the contacts to a new list that you can use to schedule the email.

Have you sent an important email message in the last few weeks? I want you to go try this now and let me know your results in the comments below.

And if you are a Constant Contact user and want more tips like these, consider enrolling in my VIP program to gain access to my Email Marketing Workbook resource library.

This blog post originally appeared in the Constant Contact Community at: http://bit.ly/1FsapXv . Visit the Constant Contact Community to see my other guest posts.

08 May 2015 ~ 0 Comments

2015 Leadercast: The Brave Ones

I have always loved Leadercast – the largest one-day leadership event in the world. I’m grateful to Southview Community Church for simulcasting this great event so I don’t have to travel to Atlanta to attend live.

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This year’s lineup included some of my favorite speakers and some new names I had not heard from before. I hope you find some of the following tips inspirational and they motivate you to learn more from these great leaders.

03 March 2015 ~ 0 Comments

Please Do NOT Boost that Facebook Post

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Facebook Advertising: There is a better way.

Let me start by saying what I tell all my clients. It is more important to have 100 fans/subscribers/followers who love you then 5,000 who are moderately acquainted with you.

On the surface, boosting a post seems like a good thing:

  • You will reach a larger audience.
  • Facebook is helping you.
  • It only costs $5. I mean who wouldn’t pay $5 to reach 20-52,000 people?

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The problem is that if that exposure doesn’t lead people into your funnel to business then you are not only wasting the $5 but you are hurting your own organically grown Facebook engagement.

There is a better way. It’s called Custom and Lookalike Audiences. We are going to base this on your existing email list but you can actually create Custom and Lookalike Audiences from your existing fans (and their friends), customer database, LinkedIn connections, or from people who have visited your website.

Here we go. First, you need to upload your email list to Facebook. Just the email addresses. Don’t worry Facebook isn’t going to spam your list. Facebook isn’t after your list. I mean, they are Facebook. They have a bit of the market cornered already. Uploading your email list creates a Custom Audience that says “these are my people”. Facebook matches the email addresses up to their users with the same email addresses. What can you do with this information?

1) You can advertise to just those people – your email subscribers who do not like your page on Facebook. Encourage them to like your page so that they can automatically receive your special offers and exclusive content. This is a great strategy to form deeper relationships with your existing audience.

2) You can find people like those people. When you Boost a post, you can choose targeting like age and location. But let’s be honest, you are just guessing really. However, Facebook knows everything about its users. Think about that for a moment. Facebook knows EVERYTHING – your birthday, your friends, where you work, where you went to school, the keywords in your profile, whom you interact with, which pages you like, EVERYTHING. All of your fans may share interests like wine and Scandal. You have no way of knowing that, but Facebook does. When you create a custom audience, you say, “these are my people”. When you create a Lookalike Audience, you say “find more people like my people”. Facebook is not going to tell you what those factors are. I am not sure a human could tell you. It’s an algorithm, but it’s a very accurate algorithm.
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3) You can target that group of people based on all of the broad targeting factors available like gender, age, location, language, relationship status, and pages they like. Pause. Read that again. Pages they like. Boom. Do you ever wonder how you get that ad for the Dallas Cowboys t-shirt for a woman living in Virginia? Now you know. (Guess who my favorite NFL team is?)

Now, let’s take this planned advertising strategy where we are targeting people who might actually be interested in our products/services and put those leads into an online sales funnel that will deliver value over time.

If you want to learn more, click here to download a free 11-part video course on Facebook advertising from my friends at LeadPages.

This post originally appeared on the Constant Contact Community Blog at http://bit.ly/18iuyVD.