2026 Digital Trends: From Broad Reach to Deep Trust
The Dulles Regional Chamber of Commerce’s Networking Mixer is a monthly gathering designed to foster meaningful connections among business professionals from across the region.
2026 Digital Trends: From Broad Reach to Deep Trust
Digital marketing moves fast, and it is easy to feel behind the curve. Join the IGNITE for Growth Committee of the Dulles Regional Chamber of Commerce for this training session with Laura B. Poindexter.
Since starting Queenb Creative, LLC in 2000, Laura B. Poindexter has helped local business owners replace that confusion with a plan that actually works.
In this session, we move past the hype to focus on the digital shifts that matter for 2026.
Laura will break down these essential trends into four practical areas:
- The 2026 Attention Reset: Why the market is shifting from broad reach to deep trust and how to position yourself as a local authority.
- The Answer Engine Strategy: How to audit your presence to ensure you show up exactly when customers are looking for help, optimizing for AI and modern search.
- The Owned Media Fortress: Why your website and email list are the keys to sustainable growth in a changing landscape.
- Depth Over Breadth: Using direct communication to turn passive followers into active customers who buy.
Using real world examples, such as helping a local auto shop grow from 3 bays in one location to 29 bays in four locations, Laura provides a step-by-step 90-day roadmap you can use immediately.
Network and Grow.
Stick around after the training to connect with other local leaders. As a longtime Chamber Board member, Laura excels at building community and connecting people. Bring your toughest questions for the Q&A and leave with a specific to do list that makes sense for your business.
Refreshments provided. Sponsorships available.
Pre-registration $15 member/$25 non-member
Registration at the door $20 member/$30 non-member