Laura B. Poindexter

Driving Customers to Your Door

As a small business owner, you also need to be thinking proactively about how people are using search to find you. It won’t just happen. You need to be proactive about your local search presence. This information will be especially helpful for businesses with a physical location. We will review best practices and innovative strategies to get found by maximizing your online presence, keeping your website up to date, as well as using sites like Yelp!, Google My Business, and Alignable.

There will also be plenty of time for your questions.

Planning ahead to convert & keep

Do you send the same information over and over? Do you ever forget to follow up with new subscribers, customer anniversaries and birthdays? How do you share your great case studies, success stories and customer testimonials? Or introduce customers to your diverse product or service offerings? And do you wish you had a way to reward new subscribers & inspire them to take action right NOW, when their interest is HOT?

Autoresponder campaigns do what YOU wish you had the time to do! Us them to follow up, inform, entertain, & provide incentives for action & engagement – they work automatically while you focus on your business. This seminar will help you:

• Learn the difference between automated messages and autoresponder campaigns
• Decide where autoresponders can help you do better marketing communications
• Understand key actions that trigger emails to be sent
• Identify what steps to take to design effective autoresponder campaigns
• Design the “evergreen content” that works best for your audiences

We’ll also cover dos and don’ts, show a sample autoresponder calendar, and share real case studies of success with autoresponder campaigns.  Join us!