by Laura B. Poindexter | Jan 12, 2016 | Marketing Thoughts
Autoresponders are a great tool to ensure that you are following up and staying connected with your audience when they join your list or opt in to receive specific information from you. I use them with all my clients and recommend 3 specific types, in this order:...
by Laura B. Poindexter | Nov 30, 2015 | Marketing Thoughts
How to set up a #GivingTuesday campaign in 5 minutes What is a micro-donation campaign? This is a donation campaign for your nonprofit where you are seeking small donation amounts. This is a great way to reach new donors. Here are 3 ideas for a micro-donation campaign...
by Laura B. Poindexter | Oct 30, 2015 | Marketing Thoughts
Developing A Social Media Strategy In 3 Simple Steps I speak to thousands of business owners every year about online marketing and social media strategy. My goal is to make it easy for business owners and their staff to develop a marketing strategy that makes the...
by Laura B. Poindexter | Aug 5, 2015 | Marketing Thoughts
I started my business in August 2000. In celebration of 15 years in business, I have decided to share a month of online marketing tips (think quick wins) for your small business or nonprofit. This post is a compendium of those tips shared on my social media profiles....
by Laura B. Poindexter | Aug 3, 2015 | Marketing Thoughts
Why you should stop focusing on Social Media and Tune Up Your Email Marketing Strategy A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter (Source: McKinsey & Company¹). That’s great but let’s...
