Taking Events Virtual in 2020

Taking Events Virtual in 2020

I am a marketer who works with businesses and events boosting online engagement. I have a specialty in event marketing and over time it has also led to experience in the production of live events especially community events with live music such as food festivals, beer...
Episode 103: Creative Content Cake

Episode 103: Creative Content Cake

Today we are going to talk about my Creative Content Cake. This is the analogy I use to describe how to build the content assets for your social media strategy. Imagine a 3-layer chocolate cake. The first layer, the base layer is the most important layer of your...
Episode 101: Biggest Mistakes in Facebook Ads

Episode 101: Biggest Mistakes in Facebook Ads

 Here is an edited transcript of the episode above. Please forgive the run-on sentences. My biggest tip for people who are not getting results in Facebook advertising I was asked yesterday in a Facebook group with other marketing professionals, what is my number...