Social media is all the rage in the marketing world, especially the small business marketing world. I know this because it is what I do and what I hold seminars on. And I talk to business owners everyday who say “oh, I already have a Facebook page”. As if that were enough. I often equate it to a decade ago when businesses thought they could just build a web site and their sales would skyrocket. We all know how successful businesses were who had a site with no strategy.

I use this blog to give you real world examples of good and bad marketing which I tag as “Brilliant” or “Daft”. This is not to highlight or criticize the companies in my example, but rather to get you to think. Are you doing something similar? How can you make it better? If it’s a good idea, can you use it in your business?

I encourage my clients and audiences to look at what is working in other industries and apply it to their business. I absolutely love this example below by a guy looking for a job in advertising…

Does that give you any ideas on what you could be spending your AdWords budget on other than fighting for those hot keywords?



You’ve heard about the sites: Linkedin, Facebook, Twitter. Everyone says “You need to be on there“, but you have no idea what they are or how to leverage them to increase business. You may have even joined one of two of these Social Media sites but you haven’t seen a difference in your business. If any of the above apply, then this seminar series is for you.

Social Media Marketing Seminar Series

Laura presents on integrating social media with email marketing