Royal Jelly

thoughts on small business marketing in action

SocialMediaMontageYou’ve heard about the sites: Linkedin, Facebook, Twitter. Everyone says “You need to be on there“, but you have no idea what they are or how to leverage them to increase business. You may have even joined one of two of these Social Media sites but you haven’t seen a difference in your business. If any of the above apply, then this seminar series is for you.

Social Media Marketing Seminar Series

Social Media Marketing Overview – Thursday, Jan. 21, 12:00-1:30pm
Effective Blogging – Wednesday, Jan. 27, 12:00-1:30pm
Making an Impact on Linkedin – Wednesday, Feb. 3, 12:00-1:30pm
Gaining Friends and Fans on Facebook – Wednesday, Feb. 17, 12:00-1:30pm
Marketing in Short Bursts with Twitter – Wednesday, Feb. 24, 12:00-1:30pm
Showing Your Stuff with YouTube – Wednesday, Mar. 3, 12:00-1:30pm

  • All seminars will be held at ITT Technical Institute, 14420 Albemarle Point Place, Chantilly, VA 20151.
  • Seminars cost $125/seminar or $599 for the entire series.
  • Small size to ensure your questions are answered.
  • Sign up for only the topics you are interested in.
  • Preregistration is required.
  • Cancellation within 7 days of seminar is subject to a $25 cancellation fee.
To register for any or all of these seminars, visit: http://bit.ly/4S6daM
Laura presents on integrating social media with email marketing

Laura presents on integrating social media with email marketing

I had two great experiences this week of receiving immediate communication regarding something I was interested in. First of all, my child’s pediatrician is using Twitter to update interested parents on the status of their flu vaccine shipments. This is great for me who is in desperate need of an injectable vaccine for my little one. I am sure it also alleviates a ton of calls into the office. Result? I will be really pleased when they tweet the vaccine has arrived and will be able to call for an appointment right away ensuring that my child gets this much needed vaccine.

I also received an email Tuesday evening from the Pro Football Hall of Fame informing me that tickets to the 2010 Enshrinement Ceremony would go on sale Wednesday morning at 9:00am. The web site still said that ticket information would be available soon, but those on their email list were ready to place their order as soon as the tickets were released. The result? I will be sitting in Canton on August 7 watching, among others, Emmitt Smith get his yellow jacket.

Lastly, I was disappointed to find no such option on the National Park Service web site. I am very interested in attending the lighting of the National Christmas Tree in Washington, DC this year which will likely be the first week of December. However, the site only says “Details for the 2009 National Christmas Tree Program have not been announced. Please check the website regularly for updated information.” Imagine the phone calls avoided and happy citizens if they offered some time of communication option to receive the date and time of the event as soon as it is announced.

How can your business effectively use these communications tools to keep your attentive audience informed and relieve routine questions into your business?