31 January 2018 ~ 0 Comments

3 Reasons Super Bowl Ads are STILL Bad Examples of Marketing

Super Bowl may be the one time in American TV viewing throughout the year when the public looks forward to the advertisements. Super Bowl ads have fast become part of the Super Bowl Sunday experience as much as the game, the snacks, and the halftime show. In fact, in lieu of a wardrobe malfunction or […]

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21 December 2017 ~ 0 Comments

How to Boost Facebook Posts the Right Way

A few years ago, I wrote one of my most popular articles: Please Do NOT Boost That Facebook Post. I’ve since had a change of heart because Facebook has changed the options available for boosting posts. I still believe most businesses are not boosting Facebook posts properly and I hope to shed some light on […]

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07 June 2016 ~ 0 Comments

Should I Use the Latest Social Media Platform?

5 Tips to Decide There are so many social media platforms available for businesses and it’s often hard to decide which platforms you should use. You are hearing advice from all over that you HAVE to be on this platform or that. With my clients, I utilize my 3 Cs of Social Media to determine […]

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07 March 2016 ~ 0 Comments

Repurposing Instagram Content without Autoposting

You many know I’m not a fan of autoposting from one social media platform to another. Every platform has a different culture and different norms in terms of content. This practice of autoposting also defeats the entire social aspect of social media. You should be engaging in conversation with your audience, not just pushing your […]

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