laura b creative Receives a 2009 Constant Contact All-Star Award

Constant Contact recognizes laura b creative for commitment to best practices in email marketing

Sterling, VA — April 19, 2010 – laura b creative, today announced that it has received a 2009 All-Star Award from Constant Contact^®, Inc., a leading provider of email marketing, event marketing, and online survey tools for small organizations.  laura b creative was selected for meeting Constant Contact’s best-practice standards for the use of Email Marketing throughout 2009.

“I am thrilled to receive this designation for the second year in a row. I am a firm believer in following email marketing best practices and providing valuable content both to my readers and on behalf of my clients”, said Laura B. Poindexter, principal of laura b creative.

laura b creative received a 2009 Constant Contact All-Star Award for demonstrating best practices in the effective use of Constant Contact Email Marketing in the following areas:

• Frequency of campaigns
• Open rates
• Bounce rates
• Click through rates

“I not only received this award for myself but also on behalf of two of my clients,” said Poindexter.

“Our customers work hard to build strong relationships with their customers through email marketing and some, such as laura b creative, truly excel in this effort,” said Gail Goodman, CEO, Constant Contact. “We created our All-Star Awards to highlight those customers who are passionately committed to following our best practices as they work to improve their customer communications. We’re proud of the role we play in helping laura b creative be successful and we look forward to continuing to assist the company with its marketing efforts.”

About Constant Contact, Inc.
With more than 350,000 customers, Constant Contact, Inc. is a leading provider of email marketing, event marketing, and online surveys for small businesses, nonprofits, and member associations. Founded in 1995, Constant Contact helps small organizations grow stronger customer relationships by delivering professional, low cost, easy-to-use online tools backed with award-winning support, education and personal coaching. Constant Contact is a publicly traded company (Nasdaq: CTCT) with offices located in Waltham, Mass.; Loveland, Colo.; and Delray, Fla. To learn more, please visit www.ConstantContact.com or call 781-472-8100.

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I had two great experiences this week of receiving immediate communication regarding something I was interested in. First of all, my child’s pediatrician is using Twitter to update interested parents on the status of their flu vaccine shipments. This is great for me who is in desperate need of an injectable vaccine for my little one. I am sure it also alleviates a ton of calls into the office. Result? I will be really pleased when they tweet the vaccine has arrived and will be able to call for an appointment right away ensuring that my child gets this much needed vaccine.

I also received an email Tuesday evening from the Pro Football Hall of Fame informing me that tickets to the 2010 Enshrinement Ceremony would go on sale Wednesday morning at 9:00am. The web site still said that ticket information would be available soon, but those on their email list were ready to place their order as soon as the tickets were released. The result? I will be sitting in Canton on August 7 watching, among others, Emmitt Smith get his yellow jacket.

Lastly, I was disappointed to find no such option on the National Park Service web site. I am very interested in attending the lighting of the National Christmas Tree in Washington, DC this year which will likely be the first week of December. However, the site only says “Details for the 2009 National Christmas Tree Program have not been announced. Please check the website regularly for updated information.” Imagine the phone calls avoided and happy citizens if they offered some time of communication option to receive the date and time of the event as soon as it is announced.

How can your business effectively use these communications tools to keep your attentive audience informed and relieve routine questions into your business?