Do you want to know what your audience wants? You should ask them. But, you may have reservations about conducting a survey even if it’s just a few questions. Over the past year, I have gained incredible insight into my audience by using a simple technique I call...
[UPDATE] Unfortunately this feature is no longer available within Facebook. Here's what they say: The opportunity to create Your Business Story has now ended. Thank you to all the businesses that participated. I am most disappointed that my videos also all...
You many know I'm not a fan of autoposting from one social media platform to another. Every platform has a different culture and different norms in terms of content. This practice of autoposting also defeats the entire social aspect of social media. You should be...
Today, I saw this Data Privacy Day video on Firefox home screen. It was great. It was short, funny, and got the point across. They even asked me to “spread the word†except they didn’t give me the ability to spread the word. No social sharing links anywhere. So,...
Autoresponders are a great tool to ensure that you are following up and staying connected with your audience when they join your list or opt in to receive specific information from you. I use them with all my clients and recommend 3 specific types, in this order:...
How to set up a #GivingTuesday campaign in 5 minutes What is a micro-donation campaign? This is a donation campaign for your nonprofit where you are seeking small donation amounts. This is a great way to reach new donors. Here are 3 ideas for a micro-donation campaign...
Developing A Social Media Strategy In 3 Simple Steps I speak to thousands of business owners every year about online marketing and social media strategy. My goal is to make it easy for business owners and their staff to develop a marketing strategy that makes the...
I started my business in August 2000. In celebration of 15 years in business, I have decided to share a month of online marketing tips (think quick wins) for your small business or nonprofit. This post is a compendium of those tips shared on my social media profiles....
Why you should stop focusing on Social Media and Tune Up Your Email Marketing Strategy A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter (Source: McKinsey & Company¹). That’s great but let’s...